Customer Direct is celebrating 20 years as a fully outsourced contact center. Over the years, we’ve learned a few things about delivering genuine customer service experiences. We know every business is different and so is their core customer base. However, most people expect the same exceptional customer service, regardless of those differences.
We know there are many things to worry about when running or managing a business, and sometimes customer service can feel like a lower priority. To put that into perspective, though: studies show 82% of people stopped buying from a company because of a bad customer service experience. On the other hand, a satisfied customer tells an average of 9 other people when they’ve had a positive customer experience. With this in mind, it makes sense to prioritize keeping current customers happy rather than focusing solely on attracting new customers. This is especially true since a happy customer is 14x more likely to buy than a new customer.
We’ve included what we consider to be the top 5 issues to tackle when you’re looking to improve your customer service.